Status Update

Blog template provides low-cost website solution

Website content planning and copywriting for the Daniel M. Center for Behavioral Change

DMCBC's website was at least six years outdated when I volunteered to help the founder create a new site. We needed to articulate the school's mission, vision and programs, as well as provide resources for families. Working with a designer who customized Wordpress templates, I  guided the project from design through testing and delivery.

The publishing platform makes it easy for DMCBC's staff to maintain the site themselves, and they can use their new blog to post announcements and success stories.

Integrated campaign repositions product line

Brand messaging and content copywriting for a2z, Inc.

When a2z launched Version X of its product line, I wrote taglines for each of three new product platforms, and delivered content for a website redesign, product sheets and ad campaign.

The copy for each of four 1/3 vertical ads was no more than 25 words!

Services included a competitive analysis, value proposition development, and keyword inventory.

White paper leads to conference speaking engagements

 
"Winning the War for Talent," white paper published by Affinity Circles

Affinity Circles needed to position itself as a thought leader in the online recruitment market. I wrote a 4,000-word white paper as part of a marketing campaign.

The paper was so well received, my client was asked to speak at industry conferences based on the demonstrated thought leadership.

Microsite entices customers to try a new product

FloorplanGenie microsite, powered by a2z, Inc.

When a2z, Inc., launched a new product called FloorplanGenie, I wrote the tagline, then planned and developed content for an integrated marketing campaign.

Campaign materials included a microsite, fact sheet, product comparison sheet, oversized postcard, tri-fold brochure and half-page ad.

Now we're writing case studies about how customers are achieving results using the new product.

Corporate brochure differentiates IT services

Chenoa Information Services corporate brochure

Chenoa needed to refine its brand message so that the company could more successfully compete with other IT service providers. I wrote brochure copy that answers the WIIFM (what's in it for me) question, grabs attention and compels prospects to read on.

The brochure addresses customer pain points and explains how they benefit from Chenoa services.

Chenoa eventually converted the brochure copy into website content.

Non-profit website recruits clients, donors and volunteers

 Casa Segura, HIV Education and Prevention Project of Alameda County, California

As a volunteer for the Taproot Foundation, I created the site architecture, outlined the content and wrote the copy for a new website that reflected Casa Segura's breadth and depth of services.

Case studies generate international publicity

Be Current, a digital magazine published by Bentley

I write 800-1,500 word case studies for Be Current Magazine. Bentley then pitches the user stories to industry trade magazines.

The popular format has resulted in dozens of publications throughout the United States, Europe and Asia.

For samples, see my full portfolio.