In a recap of MarketingSherpa 2012 Search Marketing Benchmark Report – SEO Edition, Adam Sutton gives a quick analysis of the most effective SEO tactics according to a survey of SEO marketers. Here are the top 5 very effective / somewhat effective tactics for achieving objectives:
- Content Creation- -- 50% / 42%
- Keyword Search -- 43% / 44%
- Title Tags -- 42% / 47%
- SEO Landing Page -- 39% / 47%
- External Link Building -- 35% / 50%
Blogging can be a stream of compelling content that engages customers, and yet only 31% of SEO marketers said it was very effective -- and only 60% use it. Surprising.
Here's one reason: They don't know what to say in twice weekly posts -- the minimum to keep readers engaged. One tip from a successful blogger: Answer people's questions. No. Matter. What.
When you commit to blogging twice a week, you'll amass at least 52 posts in just 6 months. That's 52 keyword-rich pieces of content with descriptive titles -- the top three SEO tactics in one campaign. Sweet!