7 Tips for Optimizing Marketing Copy

MarketingExperiments Blog has devoted a category to copywriting and how to write marketing copy that works. Thanks!

In a post that sets the stage for their free webinar about Copywriting on Tight Deadlines, the bloggers present 7 mistakes markets commonly make. I've turned it around to offer 7 tips for copy that works:

1. Write headlines that give a reason to read.
2. Offer benefits in the calls to action.
3. Say just enough to peak interest.
4. Present enough details for decision-making.
5. Speak in a relatable voice.
6. Design to draw the eye through the copy.
7. Connect images to the copy.

Of course, testing copy to see what works is always recommended (by MarketingExperiments).