Keywords in white paper copy

Identifying keywords to use in your copy can be counter-intuitive. Words that generate the most hits in Google are not the best keywords for getting found, because the search results are too diluted. You want words that concentrate the results in your niche.

In this week's WhitePaperSource Newsletter, Dianna Huff of DH Communications suggests testing keyword popularity using the free Google Keyword Tool. She advises:

"When writing your white paper's headline, abstract and landing page copy, conduct a keyword search first and then incorporate these keywords into your copy. Doing so will help ensure prospects find your white paper when conducting online research."

Find 5 tips for getting found in the WhitePaperSource article library, Marketing with White Papers.

Comments

[Michael A. Stelzner]

Cathy - Thanks for the mention! :) - Mike