Webinar best practices

GoToMeeting.com's new white paper, "Top 10 Webinar Best Practices" (registration required to download) offers useful research-based tips on how to get results from web-based presentations. Here's a quick recap:

1. Use guest speakers to improve attendance.
2. Rehearse in advance for smoother presentation.
3. Ask your vendors to email invitations to customers.
4. Send invitations 1-2 weeks in advance.
5. Use registration profiles to customize content.
6. Limit webinar to 60 minutes max.
7. Allow time for Q&A (though fewer than 50% of attendees ask questions).
8. Solicit feedback by polling the audience.
9. Product demos are optional (1 in 4 sponsors rarely do it).
10. Survey attendees for post-webinar feedback.

Two out of five people surveyed for this report plan to attend more webinars in the future, making webinars an increasingly popular lead generation tool.