2007 Interactive Marketing Guide

BtoB Magazine's 2007 Interactive Marketing Guide is now available online and for download as a PDF. I used the 2006 guide extensively for research on a story about metrics and analytics, so I'm eager to see what's new in 2007. Kate Maddox, Carol Krol and the other folks at BtoB do a great job.

The guide covers trends in web sites, email, search, advertising, multimedia, analytics, online events and social media.