White paper SEO

Search engines will be better able to find your white paper (or eBook) if you take these steps to optimize the content:

• Write with keyword phrases in mind, using various phrases as appropriate.
• Write a summary page that recaps the problem-solution using targeted keywords.
• Publish the white paper in PDF file format, which search engines can index.
• Publish the summary page in HTML format, with links to the PDF file download.
• Link to the summary page from relevant pages in your website.
• Launch a paid search (pay-per-click) campaign for targeted keywords.

Thanks to WhitePaperSource for these tips from Oneupweb CEO Lisa Wehr.