Corporate broadcasting

A corporate broadcasting network is a portal for news and information that you push to the "public" using all the media at your disposal -- webcasts, podcasts, vidcasts, weblogs, wikis, instant messaging ... and even print. By subscribing to your RSS feed, employees, customers, partners, suppliers, analysts and investors can not only stay up to date but become active participants in the corporate community.

I heard Renn Vara and Scott Sigler of SNP Communications talk about their vision for corporate broadcasting at the November SF/IABC Talking Business Program, but I wondered if anyone was living the vision. Then I read about the Hewlett-Packard Change Artists series of webisodes featuring conversations between CEOs and CIOs (free registration required).

This is an excellent example of a corporatel broadcasting portal that uses multimedia to position HP as a solutions provider. If you miss the live webcast, where you can participate by asking questions, you can watch on demand, download the podcast, read transcripts in three languages, and download related content such as white papers, case studies and viewpoints.

With high-quality production values, the content is engaging (I think I even heard "The Voice" do voice-overs for previews -- you know, that guy you hear in 9 of 10 movie trailers). And the writing in the print documents is top notch. Nice. I've subscribed to the RSS feed.