Brand advocates

Usability Guru Jakob Nielsen says you can empower customers evangelists by providing “advocacy kits,” with product photos, white papers, product comparisons and demos.

I asked six business communicators: What content do you provide that enables customers to become brand advocates? Here's what they said:

• A database of FAQs that customers can easily access and search
• Multimedia content, including audio and video files, for those who learn better that way
• Teaching tools for educators
• Tutorials for adult learners
• References to expert and third-party resources