Word-of-Mouth advertising

Safety Town!, Symantec's new word-of-mouth ad campaign, builds on the concept of viral marketing to generate buzz for the Norton suite of computer security products. Watch the movie, Phished! (even in 4 episodes, it's too long), but don't miss the clickable characters.

In its report on the WOM ad trend, BtoB magazine says one of the risks with the strategy is that feedback isn't always good -- one reason B2B marketers are slow to adopt it.

Would you forward Phished! to a friend? Did it make you want to buy Norton products? Perhaps more importantly, did you find the beaver?