Roadblocks to SEO

BtoB Online reports recent survey findings that 64% of marketers who hire an SEO firm fail to implement the changes recommended to improve their natural search rankings. The reasons:

• not enough staff
• not enough budget
• issues with timing
• lack of management support
• lack of agency support

Half of the respondents said they underestimated the resources it would take to implement their SEO firm’s recommendations.

Before undertaking an SEO campaign, discuss your resource and budget limitations with the consultant to ensure recommendations are doable.