15-step marketing blueprint

MarketingExperiemnts.com has consolidated last year's research results in a new Marketing Blueprint. The brief illustrates how to leverage MEC test data to enhance your online marketing. Research partners who have followed this 15-step process have grown their revenues by as much as 400 percent.

These are the 15 steps MEC recommends:

1. Conduct a Competitive Analysis

2. Optimize Your Home Page and Landing Pages

3. Optimize Your Website Copy

4. Implement Your Website Metrics

5. Improve Your Order Process

6. Develop Your Email Capture

7. Optimize Your Offer Pricing

8. Set Up Your Comparison Shopping Engine Campaigns

9. Set Up Your Pay-Per-Click Campaigns

10. Optimize Your Website for Natural Search Engines

11. Implement a Linking Campaign

12. Pursue Site Credibility Indicators

13. Utilize Email Marketing

14. Explore Alternative Marketing Platforms

15. Implement an Effective Affiliate Program

Each step in the brief links to research reports that document how MEC's research partners optimized their e-marketing programs, and what results they achieved. This is an incredible resource, and it's free.

[NOTE: Updated 12/6/06 to link to the latest 2006 blueprint.]