GE Brand Central

For a fascinating look at the innerworkings of branding in corporate America, vistit GE's Brand Central, a comprehensive guide to using the GE brand in print, online, for products, at events and in public spaces.

I learned about this site working on a project for the newly rebranded GE Insurance Solutions business unit. Surprisingly, it is a public Web site. If you Google "GE brand," it pops up second.

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After I posted this link to GE Brand Central, GE locked down the site under username and password protection. Too bad for those of us who hoped to learn best practices from an industry giant!