Compelling content, on deadline.

Engage clients with expert storytelling

Hello! I'm Cathy Chatfield-Taylor, Freelance Writer & Principal of CC-T Unlimited. My goal is to deliver compelling content that engages and inspires your clients and prospects.

I use expert storytelling techniques to relate the challenges your industry faces, and reveal the innovative people and technologies behind successful solutions. Technology, architecture, engineering and construction are my areas of expertise.

Ask about these B2B content marketing strategies:

• Compelling technology and innovation articles
• Engaging feature stories, case studies and project profiles
• Creative copy for blog posts and online newsroom publications
• Tech-savvy white papers, how-to guides and journal articles

Effective content marketing calls for fresh takes on your markets, services, projects and people.

Let's tell your story! Call 772.600.7570 or email me for a free consult.

VFXNow shares the love for iMac Pro

Visual effects Hardware-as-a-Service vendor VFXNow courts Mac creatives with a clever invitation to try the iMac Pro workstation. This was fun to write and a dangerous trip down Mac memory lane--a bit too much time watching videos and reading reviews. The SEO article had one goal: Rent more hardware.

5 Tips for Getting Creative on an iMac Pro for less than $26 a day
August 2018

CIO.com contributor blogs generate rich content

As part of the IDG Contributor Network, CIO.com blogs present posts by IT leaders about their challenges, technologies and strategies. This content is folded into CIO.com's editorial mix by topic, so a contributor's post in the IT Strategy category appears with other IDG Contributor Network posts. sponsored content and features by CIO staff.

This visibility lends more credibility to contributed content than a standalone corporate blog. Posts have the tacit endorsement of the CIO.com brand. For contributors, it's a powerful hybrid of native and sponsored content that reaches readers on a gut level--speaking to their daily challenges and offering proven solutions. For the media outlet, contributor blogs provide curated content at a high volume and low cost, building a a hefty source of keyword-rich, traffic-building content.

Being a contributor takes commitment to developing timely topics, finding a strong voice and hitting those editorial deadlines. Planview, a leader in work and resource management, has achieved these goals with two CIO.com blogs:

Product Innovation & Technology Strategy
by Patrick Tickle, Chief Product Officer at Planview
Doing it digitally
July 4, 2018

Work & Resource Management
by Greg Gilmore, CEO at Planview
Strategic planning gets real
August 6, 2018

Product Innovation & Technology Strategy
by Patrick Tickle, Chief Product Officer at Planview
Think ahead or be left behind
September 7, 2018

A Big Room was too small for SFO project team

If you've flown in or out of the San Francisco International Airport (SFO), you've probably seen the Terminal 1 redevelopment project currently under construction. The design-build venture has required collaboration and coordination among four architects and two contractors. Autodesk's BIM 360 cloud service allows the team to expand the on-site Big Room, which houses about 200 architects and engineers, to a virtual Big Room that is accessible to team members from India to Los Angeles. Read more in the August update of Redshift by Autodesk featuring my case study.

"Big Room" Collaboration Turns SFO's Vision for Airport Planning Into Reality
Redshift by Autodesk, August 9, 2018